For the past few days I noticed that so called premium sports channel Seripthemofta has gone free to air for freeviewers and satelite viewers. I was able to watch som travellers championship golf. after ten pm, seripthemofta enforced the mighty portcullis and the channel just becomes encrypted again. (A bit of Sky magic)

I was thinking, maybe Setanta could show pay and free stuff. Like non premium football which they show alot could be shown free. This would double the audience figures and maybe prompt a few sports fans to make that subscription commitment, Ouch well if you got the money.